Throughout my time at the Bryan School of Business and Economics, I have assisted in the strategy development and creative execution of paid campaigns for our graduate and undergraduate programs each semester.
These campaigns primarily target the Greensboro / Triad / RDU area, and the goal for each campaign is to drive enrollment. The campaign budget varies each semester depending on if it’s for graduate or undergraduate, but it typically falls anywhere between $120,000-$175,000.
From Meta and YouTube to display and Twitch, I’ve created campaign assets for a wide range of mediums. Check out my favorites below!
Mackenzie Francisco 